Ep25 -Maury Rogow of Rip Media Group Part 2

Ep25 -Maury Rogow of Rip Media Group Part 2

Show Notes

The huge effect of “instant access” on the hiring and retention of millennial talent  [03:32]

The millennials are stereotyped as an “instant gratification generation.” Is that their fault?  [04:49]

Participation trophy: A representation of a different kind of upbringing  [05:11]

What is one attitude of millennials that baby boomers and Gen Xers find difficult to understand?  [07:06]

“Millennials are now decision-makers, so you better start speaking in their language. Have a consistent, clear, concise way of telling a really purpose-filled story. If your company doesn’t have one, get on it.”  [08:10]

“People buy your story and emotion; they don’t buy the product.”  [10:24]

What is WIIFM and how has it changed the way companies attract prospective talents?  [13:01]

What are the top 3 pointers Maury gives to millennials eyeing C-suite roles?  [22:01]

Maury’s 2 great tips for how baby boomers can engage millennials  [29:16]

How can a company start engaging millennial employee and customer bases via digital content?  [30:40]

CORE (Create Once, Repurpose Everywhere) — Maury explains in much detail how to create supplementary digital content from just one main video!  [32:10]

My takeaway from this interview: It’s important that we all learn to tell a better story of ourselves.  [38:32]

Share these quotes on social media!

 

Quotes

You’ve got to lay out a purpose for these millennials and you’ve got to reinforce it in ways they understand. — Maury Rogow

Your company will truly live or die based on the story you’re telling. — Maury Rogow

Everybody wants to be part of a great story. — Maury Rogow

Keep thinking, keep growing, keep inventing, keep innovating. — Maury Rogow

Millennials are now decision-makers, so you better start speaking in their language. Have a consistent, clear, concise way of telling a really purpose-filled story. If your company doesn’t have one, get on it. — Maury Rogow

Communicate in a way that millennials want to be communicated to, which is faster, shorter but meaningful. — Maury Rogow

It’s important that we all learn to tell a better story of ourselves. — Chris Williams

 

Links and Mentions

HLW Ep. 24: Interview with Maury Rogow, Part 1

Rip Media Group Mad Men TV series

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