Ep30- This Gen Xer CEO has a Millennial executive teach you about story telling. And there’s a good reason.

Ep30- This Gen Xer CEO has a Millennial executive teach you about story telling. And there’s a good reason.

Show Notes

Kelsey O’Planick shares how she came to be at News Generation doing marketing and client engagement  [03:10]

Susan Apgood, founder and CEO of News Generation, tells of how she started her company  [05:20]

Before: The medium was the key to successfully telling your story.

Now: It’s about the conversation and having access to it.  [09:43]

Where are most of the conversations taking place these days? On traditional media? On social media?  [10:38]

How do baby boomers, Gen Xers and millennials differ in the way they prefer to receive news?  [12:29]

The differences between a baby boomer and a millennial in how they respond to the same message  [13:48]

On determining which technology to use to facilitate conversations  [15:41]

“There’s often a misperception that millennials don’t want in-person engagement with their coworkers.”  [17:06]

Why we don’t hear much about the Generation X  [20:32]

Susan explains why employees are an investment  [28:35]

On the high relatability of Gen Xers  [32:18]

Misconception or not: That Gen Xers are tech-savvy  [32:28]

The future of the workplace  [35:12]

  • Job market becomes like the Airbnb model as opposed to the IBM model
  • Non-linear career paths
  • We’ll have returnees to the workforce

Some best practices for getting your message across  [38:14]

  • Have a consistent and authentic message in whatever medium you use
  • Identify where your audience is before investing in that medium

Why is there a blurring of lines between marketing and advertising?  [39:45]

Share these quotes on social media!

 

Quotes

Don’t be afraid to go after what you want. — Kelsey O’Planick

It’s not so much about the medium anymore. It’s about the conversation and having access to that conversation. — Susan Apgood

I think it’s important to know where your audience is and to listen to the conversations there before you jump in. — Susan Apgood

I think it’s more about ability than it is about age. — Susan Apgood

 

Links and Mentions

News Generation

Susan Apgood on LinkedIn

Kelsey O’Planick on LinkedIn

Microsoft

Twitter

Facebook

Snapchat

American University

Skype

GoToMeeting

Airbnb

IBM

Instagram

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